Dodge Hellcat from SEMA 2016 with ORACAL 970RA Black Galactic Gold and Red Imperial Shift

The 2016 SEMA show took place November 1 – November 4 at the Las Vegas Convention Center. With over 160,000 people attended the show, the ORAFOL team was pretty pumped to be there! This year we partnered with Incognito Wraps and Team Unique for some awesome demonstrations and the unveiling of three new ORACAL 970RA wrap colors. We also introduced the hashtag #ORAFOLsemaSTYLE and gave away a roll of  ORACAL 970RA  to a lucky ORAfan at the show!

Incognito Wraps, the premier Las Vegas vinyl wrapping company, joined us for the show. They held live demonstrations all four days on a Dodge Charger. Incognito also pristinely wrapped this Dodge Challenger from bumper to bumper, including the door jambs and the underside of both hoods. All three new colors will be released this December and include Black Galactic Gold, Red Imperial Pearl (featured in this gallery), and Sunset Shift Effect.

We decided to stir up a little suspense and kept the Hellcat covered until the afternoon on day one of the event when we chose to reveal the new colors. Will Castro and Team Unique hung out with us for the unveiling and Will Castro himself spoke about the new colors and the project. The team even ended up stopping by the booth multiple times throughout the rest of the week, signing autographs, and helping out with the demonstrations.

After such a great show there’s no question we’ll be back next year, ready to rock our #ORAFOLsemaSTYLE. Be on the lookout for more photos and videos of SEMA 2016 here on our site and our social media channels.